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VENDOR AND SUPPLIERS | Staff Reporter, Australia
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Showcase your brand identity with Albert Smith Signs

Albert Smith Signs specialises in the development of identity products, utilising its understanding of the importance of “branding” to translate brand identity to market share and corporate success. From street signage to global branding, Albert Smith Signs delivers a fresh approach to showcasing your brand on signs, buildings, exhibitions and more, using a vast array of materials and sophisticated software programs that keep your brand message relevant.

For more than 65 years, Albert Smith Signs has been the flagship division of the Albert Smith Group, a global leader in the design, manufacturing, installation and maintenance of identity products for many international restaurant brands, including BP-Wild Bean Café, Fasta Pasta, Hungry Jack’s, KFC, McDonald’s, Red Rooster and Subway.

QSR Media: What makes Albert Smith Signs unique that sets it apart from other suppliers?

Albert Smith Signs: We are a global business with an Australian head office and 100% Australian ownership. We have been in business for over 140 years. All our varied manufacturing skillsets are under one roof. We are focused to constantly innovate and automate our production process.

QSR Media: What are your clients asking for when you design and supply their signage?

Albert Smith Signs: They are after quality, value and effectiveness. Low maintenance, low running costs, and a whole of life value.

QSR Media: Can you tell us a little more about the process behind your designs?

Albert Smith Signs: Once our design team are briefed they collaborate with consulting engineers, our global procurement team and our manufacturing team to deliver an effective design that is buildable, delivers quality and is within our customer’s budget.

QSR Media: From your perspective, what significant trends are you seeing in the quick service restaurant industry?

Albert Smith SIgns: They want external livery with a high efficacy. It’s got to have visual impact with reduced whole of life cost and be robust, to cope within the harsh Australian environment.

QSR Media: Any other comments?

Albert Smith Signs: Albert Smith Signs delivers quality products and services and provides a warranty you can rely on that has been proudly honoured throughout the long history of our company.  

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