TECHNOLOGY | Staff Reporter, Australia

Find out how you can plan, protect, and track your deliveries with a smartphone!

WeTrak provide a GPS Delivery Driver platform that gives restaurant managers real-time visibility over staff.

QSRs looking to gather data about their deliveries while allowing their customers to track their orders like Domino’s renowned Pizza Tracker, will be able to use the platform through the real-time smartphone GPS driver tracking and customer notification systems.

Brenton Gill, Director of WeTrak, however said that the platform is not a simple imitation.

“Our main difference to the solution implemented by Domino’s is that instead of using specific GPS hardware (prevalent for operators who own their delivery vehicles), we piggy-back the geolocation services of everyday iOS and Android Smartphones and present this through a cloud based management portal” he said.

“Our platform enables restaurant drivers to download our app, login to their shift and then provide unique location information to both the restaurant manager and end customers, providing virtual management visibility and a greater customer experience.”

“We enable restaurant managers to keep a virtual oversight of their ‘out-of-sight’ employees. This has significant benefits for delivery and route planning, employee safety and importantly, knowing when your deliver drivers are returning to store so that new orders can be allocated efficiently.”

Customers also benefit through real-time “driver on route” notifications.

“Using either SMS or email communication, our platform will send a branded notification with live tracking. We also have the capability to gather performance feedback through both customer and driver ratings and also provide logistical analysis regarding delivery times, driver km’s and performance,” Gill said.

As the platform is powered by an app and cloud-based portal, it gives QSRs location services without much cost, making it accessible to most startups and local businesses. The platform was developed in Australia and designed from the start to be widely accessible to businesses all over Australia and New Zealand. However as the product is cloud based, it can be used anywhere in the world.

“As we are powered through an app and a cloud based portal, there is no need for any expensive hardware or installations and we seamlessly interface with the core communication functions of the phone to enable drivers to directly contact the store or customer,” Gill said.

“Our product offers huge benefits to restaurants through cost savings, efficiency gains and customer service standards, using everyday consumer technology.”

“Most importantly, when we built our platform, we recognised that not all business owners have huge budgets to implement technical innovation. It was really important to us to keep the entry level cost of our platform as low as possible for franchisees, small groups and small business owners.”

With no upfront costs, small startups and local businesses can achieve enjoy the benefits of the system, namely delivery route planning, keeping employees safe when making deliveries, as well as efficient order management.

WeTrak also offers all customers a no obligation, free trial of 50 deliveries at http://www.wetrak.com.au/delivery.

The benefit of the platform and its technical capability allows the company to adapt its business model for different environments, both small and large volume accounts, and devise a pricing structure and product that is adaptable to individual needs.

“Our business model is “pay as you go” whereby the system will charge the QSR on a per delivery basis (starting from 40c and decreasing based on volumes). All the restaurant owner / franchisee needs to do is top up their store credit when their balance is running low and then continue delivering,” Gill said.

“Our system has absolutely no upfront costs as there are no additional hardware needs. All you need is a computer and a smartphone.”

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