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TECHNOLOGY | Staff Reporter, Australia
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Steven Plarre to share key learnings on Ferguson Plarre Bakehouses' digital initiatives

Hear him speak about integrating new technology into a century old business at the QSR Media Conference 2015.

Launched last year, Cake's Alive! uses cutting edge augmented reality technology to make Ferguson Plarre Bakehouses birthday cakes come alive using mobile devices. In the session "The Digital QSR," learn why the brand took this innovative step, what results they got and what they learned in the process of integrating new technology into the business.

As the Chief Executive Officer, Plarre will be sharing why they took the risk and why you should be preparing your business for the future. Discover the good and bad of app development; learn from from the brand's own experience; and find out how you too can benefit from new technology integration.

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