Oracle have announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the industry, and the impact of technology.
When a quick service restaurant is understaffed, it can lead to a terrible scenario: lines pile up, service quality deteriorates, and revenue and loyalty go down the drain as customers leave the door frustrated – some even vowing never to come back.
Labor is a crucial but also consuming area for QSRs.
With up to 30% of total revenues being spent on staffing, operators are being forced to raise their menu prices to offset increasing labor costs.
You would think hospitality employers would be lining up to listen to their millennial staff in order to gain insights from the same cohort they are trying to attract to their hotels and restaurants, but a large majority of them do not even bother trying.
Millennials working in hospitality in Australia and seven other countries have spoken: More than a third think their employers could make better use of technology, starting with installing new or updated hardware or software.
If you walk into a restaurant these days and ask Australian millennials to raise both hands, you will see a surge of iPhones and other smartphones shoot up in the air.
If you are giving mobile apps the stink eye, thinking they are just a passing craze and requiring too much investment to be worth the hassle, then you may want to reconsider.
For Australian quick service restaurants (QSRs) the ability to accept mobile payments is fast becoming a necessity than a nice-to-have, especially for those catering to tech-savvy millennials.
If your QSR brand is still wavering on smartphone initiatives such as mobile ordering apps, then consider this statistic: 88.2% of Australian millennials use their smartphones every day.
A study commisssioned by Oracle Hospitality found that millennials still demand human interaction when ordering at restaurants, despite the availability of technology.
The idea of using cloud technology may seem a little daunting, and you may think: The business is running smoothly so why change what’s working?
You may think that more technology means more complication for your QSR business, but adding cloud-based systems can simplify your operations.
If you’re looking to cut costs in your store, you might have overlooked a wellspring of savings by not migrating to cloud technology.

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About Oracle Hospitality
Oracle has launched Oracle Hospitality, a new global business unit dedicated to helping the hospitality sector accelerate its move to the digital economy. Centered on the technology and expertise of MICROS Systems, a company with more than 35 years of experience in the hospitality sector, Oracle Hospitality will offer unprecedented scale and innovation
Through the acquisition of MICROS, Oracle solutions are in use at hundreds of thousands of hospitality sites globally, and Oracle Hospitality will help those enterprises compete more effectively in a business landscape that has been fundamentally reshaped by disruptive technologies such as social, mobile, cloud, and big data. Serving an extensive portfolio of clients worldwide, MICROS solutions are utilized in hotels, casinos, table and quick service restaurants, leisure and entertainment, fuel and convenience, cruise, and travel operations in more than 180 countries, and on all seven continents.