Increase your sales and connect with millennials through Facebook ordering

Jul 16, 2015

Millennials are of high value to the QSR and Fast Casual restaurant segment. They’re dedicated to the digital experience, which leads to more cross selling opportunities from your digital marketing activities. But how do you reach this audience and inspire them to buy from you?

A smart way QSR owners are connecting with digital natives and social media addicts who make up the millennial generation is through Facebook ordering.

Facebook ordering is highly effective for connecting with customers and fans who might regularly check your Facebook page, but never visit your website. It works exactly the same way as online ordering in your website, but from your Facebook page instead.

Taking your customers orders online via a branded mobile app, website or through Facebook is a win-win situation. Customers don’t have to listen to an engaged tone or wait forever on the phone, errors are eliminated in taking the order and your staff’s time is freed up to be more productive.

Fast Casuals and QSR’s like Mexicali Fresh, The Chippery, Bird On A Wire and Petal Cupcakes are already using Facebook ordering to connect with millennials and increase their sales. Nathan Frater, CMO of Petal cupcakes, says Facebook ordering helps get customers through the purchase cycle quickly:

“Mobi2Go’s Facebook ordering is the best system we’ve seen because you don’t have to leave Facebook to create the purchase. Customers can make the order with a couple of clicks.”

How to set up Facebook ordering

If you don’t have online ordering yet, cloud based online ordering providers like Mobi2Go can help you get up and running with a free trial.

The next step should be adding online ordering through the Facebook ordering app, which connects directly to your restaurant’s Facebook page. Mobi2Go will send you a set of easy instructions and you’ll have it all ready to go in less than five minutes.

Once that’s completed, you need to get that message out there. There are two really easy ways to spread the word.

1) Pay for some Facebook ads

There are little adverts which pop up down the right hand side of Facebook as well as directly on the news feeds. When you set them up, you can choose your target market (New South Wales males aged 18-30 for example) so you are only paying to reach your potential customers, not the whole world.

2) Offer incentives to those ordering on Facebook

You know freebies and discounts help drive sales volumes, so why not apply that rule to Facebook ordering? e.g: Anyone who places their order through Facebook on a Tuesday gets a free soft drink/chips/cuddle when they pick their order up.

Thanks for reading. Mobi2Go is an online and mobile ordering platform made for the hospitality and quick service restaurant industry. Used by businesses in over 300 cities around the world, Mobi2Go is generating millions in monthly revenue for clients.

Follow Mobi2Go on Twitter, Facebook and LinkedIn, check out our blog for more insights into the QSR and online technology space, or learn more about Mobi2Go.
 

About

Mobi2Go is an online and mobile ordering platform made for the hospitality and quick service restaurant industry.

Used by businesses in over 300 cities around the world, Mobi2Go is generating millions in monthly revenue for clients. It’s our goal to make your life easier and your business more profitable with the best online and mobile ordering platform in the world.

Our CEO and team grew up in the restaurant business. We understand that the QSR industry is wonderfully different to any industry, and deserves it’s own online and mobile ordering solution. One that works the way you do and keeps your customers coming back for more. That solution is Mobi2Go.

Our team at Mobi2Go are passionate about technology, hospitality, food, amazing customer service and bringing your awesome brand to life online. We do this because we love it, just like you do.

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