Frosty Boy's newest premium beverage, The Art of Blend, is 'Design to Excite'

After years of being known for soft serve ice cream, Frosty Boy is introducing its brave and tasty foray into the beverage world. Called The Art of Blend, the luxury product range "draws on the synergies found in art and food."

So why the change?

"Frosty Boy’s marketing intelligence has witnessed consumer trends change dramatically in the past five years, with the beverage market growing by more than 10 per cent since 2009," Frosty Boy CEO Dirk Pretorius explains. The beverage market in Australia alone is currently worth more than $542 million, and still growing.

"Beverages continue to be an increasingly popular product and trends suggest businesses selling beverages have the potential to succeed provided they are serving high quality products,” Mr Pretorius says.

“The Art of Blend range complements Frosty Boy’s innovative dessert bases allowing retailers more opportunities to increase their menu options, which will in turn increase their profits."

There are seven bases in The Art of Blend range: Aromatic Spiced Chai, Creative Yoghurt Smoothie, Finest Belgian Chocolate, Exquisite White Chocolate, Premium Mocha Latte, Velvet Dairy Frappe Base and Original Iced Coffee. Each blend is designed to address certain market needs, based from Frosty Boy's market intelligence research. The Creative Yoghurt Smoothie caters to the growing health and wellness trend, while the Original Iced Coffee hopes to fill the worldwide boom in iced coffee consumption. High demand for chai tea led to the creation of the Aromatic Spiced Chai blend.

Beverages that can be made from the range include frappes, hot drinks, iced beverages, or anything else that a customer may request. This is all possible without using any expensive equipment--another factor that Frosty Boy considers when developing their beverages.

As a premium beverage, nothing is left to chance when it comes to creating The Art of Blend. It starts with the premium ingredients: Forastero cocoa, Arabica coffee and a secret blend of spices to ensure the ultimate drinking experience. Frosty Boy further explains that each option comes with a range of features including (and not limited to) no artificial colours or sweeteners, no preservatives, no trans fats, live probiotic cultures (yoghurt smoothie), gluten free and the option to not add milk.

The process does not stop there, according to Frosty Boy. "Retailers are assisted and educated on the best way to use The Art of Blend range, including demonstrations, while being provided recipes showcasing the limitless options." This way, retailers themselves can make use of their own creativity when serving the product.

"The tagline 'Design to excite' encapsulates how the range encourages retailers to be creative and make each beverage their own by adding fruits, flavouring, toppings, syrups, or just water to the powder bases,” Mr Pretorius said.

With The Art of Blend range, Frosty Boy hopes to attract business owners in the QSR or retail industry. These include "café owners, restaurateurs, or service station owners who wish to easily enhance their current menu to provide customers with premium options, while building on profitability."

The worldwide trend towards premium beverages is just beginning. Solid growth is expected across the entire category in the next three to five years before it starts to consolidate. The current seven products within The Art of Blend range will become part of a larger range that will evolve to adapt to each market’s requirements. It is Frosty Boy’s nature to constantly innovate its products and services and The Art of Blend will continue to develop to provide QSR owners more options to succeed.

Aside from the domestic market, Frosty Boy eyes several international markets where the company is already present, like Korea, Japan, Singapore, China and India.