GLOBAL WEEKLY NEWS WRAP: Taco Bell considers Instagram posts for menu development; Home delivery boosts QSR revenues in Singapore; Fast food chain ads are the 'most memorable', says study
Here is a summary of the most interesting QSR news stories of the week from around the world.
According to the Straits Times, home delivery services in Singapore are driving up eateries' revenues, despite the country's abundance of cheap and accessible food outlets. Some restaurants have seen revenues increase by 15 per cent or more after partnering with food-delivery firms. READ MORE HERE
Taco Bell now considers Instagram as it develops new menu items. According to Business Insider, how the snacks will look on Instagram is on the top of the Mexican food chain's mind, as the social media platform drives innovation and determines what's on the fast-food chain's menu. READ MORE HERE
Teremok, a popular Russian fast food chain, opened two New York branches in Union Square and Chelsea. This marks the Russian brand's first foray into America, according to The New Yorker. READ MORE HERE
Business Insider reports that an on-demand delivery startup has started selling healthy fast-food out of a former McDonald's. Mealmade caters to the customers whose specialized diets (gluten-free, dairy-free, nut-free, etc). READ MORE HERE
Both men and women find advertisements for fast-food chicken chains to be the most memorable, according to a report by Fox News, which cites a new study compiled by Technomic’s Consumer Brand Metrics. The study evaluated recent ad campaigns considered unforgettable by each gender and discovered KFC, Chick-fil-A and Popeye’s both appeared in the top five for male and female consumers. READ MORE HERE
Burger King's attempt to hijack the voice-activated Google Assistant app for smartphones backfired after Google blocked its devices from responding to a prompt in the TV commercial, according to CNBC. READ MORE HERE
According to news.com.au, KFC has spent nearly $US80 million to create the Zinger, a new chicken sandwich, in order to drum up sales. READ MORE HERE
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