Noodle Box launched their new look and feel alongside a Choose Your Own Adventure competition.
Guests can enter both online and in-restaurant to get the opportunity to win their own Asian adventure worth $5,000, or they can instantly win one of 2,500 meals. For a short time guests can enter their details via a dedicated competition website, but they can also double their chances of winning by simply purchasing any item at their local Noodle Box.
Asian Restaurant Concepts Group Marketing Manager Pooja Matharoo said the competition was the perfect way to launch the refreshed brand look, which accentuates the organisation’s fresh, authentic and honest heritage.
“At Noodle Box we’re passionate about authentic Asian-style cooking tailored to Australian tastes. The restaurant network itself was borne out of taste exploration, of fresh and authentic flavours, and that’s something that drives our menu and brand as a whole,” said Matharoo.
“We’re using our brand refresh as an opportunity to share our love of new adventures with our loyal customers, who will have the chance to choose a journey of their own and explore south east Asia.”
The competition will be accompanied by digital and television campaigns, showcasing the core values and messages of Noodle Box.
“I’m really pleased to be launching a campaign that accentuates the heritage and strong brand values of Noodle Box,” Matharoo said.
“The whole campaign speaks to the organisation’s commitment to embracing authentic flavours and tastes, while giving our customers the freedom to build their own taste adventure.”
The competition is presented in partnership with Flight Centre and opens on 15 May and will run through to 30 June 2017.
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