Pie Face opens in NYC
On 26th Jan, Australia Day, Pie Face opened their first US store. This is also their first store out of Australia, commenting on the launch Ben Macpherson their CMO stated "New Yorkers are adopting our offer. We have had a very positive response from customers who appear to love the food and coffee. The meat or savoury pie has had very little traction in the US until now, even though its incredibly popular in Australia, the UK and other parts of the world. The bottom line, a pie done well (like Pie Face does), is a great lunch/snack/dinner option. We think Pie Face has got the right combination of product mix with our bakery café offer as well as pies (especially great coffee which is hard to find in the US), fun brand, and ability to educate the customer through retail stores to drive market penetration. Even though the US is a highly competitive market, there are no pies (as we know them) and certainly nothing like Pie Face. Its still very very early, but the initial response is extremely encouraging with opening store sales surpassing expectations".