Noodle Box now in Saudi Arabia

Partners up with Himmah Foods.

Noodle Box opens its first restaurant in the Middle East, at Riyadh, Saudi Arabia.

Its partner, Himma Foods, is a subsidiary of Al Himmah Group. The first store is part of a wider 5 year plan that Noodle Box struck with the master franchisee, this includes opening 65 restaurants in the next three years across Gulf Cooperation Council (GCC) regions. A further three are planned to open in the the Kingdom of Saudi Arabia (KSA) by the end of the year.

“Noodle Box is delighted to have partnered with Al Himmah Group to open the first of many Noodle Box restaurants in the region. We believe Noodle Box’s authentic, Asian street food, cooked in an open wok kitchen and served in a relaxed restaurant environment will be a hit with the guests” said Ian Martin, CEO Noodle Box.

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