According to BIS Shrapnel, in the last two months 60% of fast food/snack consumers have consumed hamburgers in a fast food outlet. Statistically significant differences are noted between Male & Female, aged 25-29 compared to the 60+, those on household incomes between $100-$150K versus $75K-$100K and Full Time Students as opposed to the Retired.
The chart below outlines the percentage of Fast Food/Snack consumers that have consumed hamburgers (in a fast food outlet) in the last two months.
Hamburgers - Percentage Consuming
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