Domino's brings back the Square Puff Pastry Crust

Responds to Facebook demand.

Domino's announced that it has responded to a growing Facebook demand to bring back the chain's Square Puff Pastry Crust starting 27th October.

Domino’s Chief Marketing Officer, Allan Collins, said the Company’s progressive social media strategy has been responsible for a number of key decisions in the business when it comes to product development and quality.

“No longer do companies need to spend hundreds of thousands of dollars on group research sessions, when a large percentage of your customers are on social media and are giving you live feedback every hour or each day,” hr said.

“Social media has changed the way we interact with customers, it isn’t a hard sell like other platforms, it is a way to get a conversation going with customers that you can’t do with banners or billboards.”