The Coffee Club unveils new spring menu
The brand, with Ambassador Justine Schofield, unveiled a range of new signature dishes, available in all stores nationally from 9 September.
As part of the new-look menu, Schofield created three all-day breakfast menu items, including a ham, cheese and asparagus crepe, a dukkah crusted egg on hommus flat bread and a chunky avo, eggs and bacon dish on sourdough – all of which are topped with fresh herbs.
Schofield said that while the dishes had been based on key trends this season, they are personal favourites of hers – tried and tested in her home kitchen before making their way onto The Coffee Club menus nationally.
“My new dishes are based around the philosophy of making produce the hero and putting a twist on the classic bacon and eggs by adding loads of fresh greens such as asparagus, avocados, spinach and herbs which are in abundance this time of year,” Schofield said.
“I’ve put my stamp on breakfast favourites and have also included a nod to my French heritage with the sumptuous gooey cheese and ham crepe which is packed with fresh parsley, and easily my favourite dish on the menu. There’s a lot of bright colours in these menu additions, and they’re wholesome but not too heavy – perfect for the warmer weather.”
The Coffee Club Marketing Manager, Matt Emmerson, said that the team had focused on classic dishes with the latest menu iterations, following research into consumer menu preferences.
“We know that Australians are obsessed with all-day breakfast as it symbolises relaxation and catching up with loved ones, so we’ve embraced that – working with Justine on dishes that taste great and can be enjoyed at any time of day,” Emmerson said.
“When it comes to what Australians love to eat, our insights revealed that they don’t necessarily want anything too fancy – just a spin on eggs and bacon with plenty of fresh produce. I’m proud to say that Justine’s new menu items strike the right balance, combining trending ingredients like dukkah with seasonal spring produce and breakfast staples to create meals that appeal to a wide range of customers. After all, who doesn’t love an all-day breakfast?”
