, Australia

Boost Juice comes out with Nutritionists' Choice range for health-minded Australians

The brand called on their consulting nutritionist, Lisa Middleton, to create the Nutritionists’ Choice range, a new selection of healthy smoothies and juices.

“From day one, our promise to customers has been to look for new ways to make being healthy easy. We’ve added the Nutritionists’ Choice stamp to our menu boards as a quick reference for customers who are looking for drinks with higher amounts of essential nutrients,” said Boost Juice founder Janine Allis.

“The Nutritionists’ Choice range is not in place to diminish the other great smoothies and juices that we have, but as a quick reference point for individuals specifically seeking a nutrient-packed drink on the go.”

“It’s not about counting calories, restricting carbs or only eating foods of a certain colour on certain days of the week. The secret to healthy living, really is very simple – have a balanced diet of foods that are as close to nature as possible. The less processed they are, the less added sugar, salt and chemicals they will have. If you cut and peel it yourself – that’s the ideal. It’s really just common sense,” Allis said.

The Nutritionists’ Choice options are available at all Boost Juice stores nation-wide  

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