The Coffee Club amps up menu innovation
The coffee chain brand aims to create a menu for a relaxed atmosphere for its customers.
Minor DKL Group Marketing Manager Greg Bowell said when asked about how the brand decides which new menu items to add, “The Coffee Club is a brand where all walks talk – meaning we have something on the menu for everyone and work hard to provide a relaxed meeting place where people can catch up.”
“We follow market trends and listen to our customers (especially our VIP customers) to give them more of what they are looking for.”
Recently, The Coffee Club unveiled its new Even Better Bruschettas for its all-day breakfast menu, designed to appeal to various tastes and included two vegetarian options.
The bruschettas are available in Haloumi & Poached Egg, Mushroom, Spinach & Feta, Chicken & Mustard Mayo, and Bacon & Poached Egg.
Bowell said, “We know it is important to provide something new to our customers – our Even Better Bruschetta is an old favourite designed with a twist to make it a main meal rather than the typical Bruschetta entrée. About making something that is familiar favourite.”
The brand said that it continues to market its products for everyone, with new menu additions already in the pipeline.
“We have some exciting new Spring products hitting the market late in September,” Bowell said.
