Nando’s releases song for World Cup

In partnership with Disco Montego, Nando’s Australia launched the song ‘Hearts on Fire’ in celebration of the biggest sporting event in the world.

With a pulsating mix of African chants, high-energy electro beats and inspirational vocals, the track was launched on Wednesday 9th June at Melbourne’s Federation Square.

An initiative of Nando’s Australia, the song is available to consumers for free in support of their global charity ‘United Against Malaria’, and will be available to download online at www.myheartsonfire.com.au.

The growing popularity of soccer in Australia and Nando’s African history created the perfect synergy to launch the track. Written and produced by Dennis Dowlut of Disco Montego, the song was created with mass global appeal, sure to ignite passion with football supporters within Australia and around the world. “I created a song that I feel respects the heart of Africa, the passion and obsession for football and the community spirit that brings people together from around the world for this great sporting event,” he said.

After looking for a high profile initiative that would support ‘United Against Malaria’, Nando’s Australia jumped at the chance to be involved. Jacinta Cavalot, National PR Manager of Nando’s said, “The launch of ‘Hearts on Fire’ is an exciting time for Nando’s and South Africa. We are avid supporters of ‘United Against Malaria’, a charity which aims to raise global awareness and renew worldwide commitment to ending malaria.

“With all the world’s eyes on South Africa, it’s the perfect avenue to launch the track and showcase our support to this worthy cause. We encourage everyone to download ’Hearts on Fire’ and visit one of our Nando’s stores to purchase a ‘United Against Malaria’ beaded wristband, hand-made by the families of those supported by the charity in South Africa,” she said.

Nando’s advertising agency, The Sphere Agency, created the unique initiative of linking music and advertising in an integrated way. Michael Abdul, Managing Director of Sphere said, “This groundbreaking concept brings entertainment and commerce together while also creating awareness of a worthwhile cause.”

For more information visit www.unitedagainstmalaria.org.

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