McDonald's Australia taps Leo Burnett as advertising agency for McCafé & Family portfolios
McDonald’s longstanding agency partner, DDB, will retain the lion’s share of the McDonald’s portfolio.
McDonald’s Australia announced that it has engaged Leo Burnett Sydney as the advertising agency for its McCafé and Family portfolios across Australia and New Zealand.
Mark Lollback, McDonald’s Chief Marketing Officer ANZ said, “McDonald’s Australia is extremely pleased to be working with the creative talent at Leo Burnett Sydney. As a member of our global roster of agencies, we look forward to leveraging the Leo Burnett knowledge of McDonald’s to successfully drive these areas of our business.”
He said Leo Burnett Sydney created a very successful campaign launching Smoothies and Frappes and that they’re confident the agency will bring the same insight and creativity to upcoming campaigns.
Lollback added, “We’re equally pleased to be continuing work with DDB, who have worked with McDonald’s for more than 30 years. DDB consistently deliver innovative and impactful creative for McDonald’s Australia and New Zealand, such as our recent 40th Anniversary Service Promise and Loose Change Menu campaigns.” He said they look forward to building on that success with DDB into the future.