MARKETING | Staff Reporter, Australia

Hungry Jack’s launches its iPhone app

The integrated mobile rewards program is designed to drive loyalty through a unique ‘Shake & Win’ feature.

Users can unlock freebies and discounts with a shake of their phone within a one kilometre radius of a Hungry Jack’s store and have a 20 minute window to redeem their prize.

Hungry Jack’s National Marketing Director, Jim Wilson, said the app is the industry’s most interactive and savvy ever to be launched in Australia.

“We are the first fast food chain to integrate social media within an app that rewards customers with a sophisticated and friendly mobile experience. All users who simply ‘check-in’ via Facebook are guaranteed to win one of 200,000 prizes from freebies to discounted products and buy one get one free deals,” said Wilson.

He said the app is part of the long-term digital strategy of Hungry Jack’s and that the decision to incorporate Facebook will allow the brand to further engage with fans and reward them for doing so.

The app also features a nutritional calculator which allows customers to select multiple menu items and instantly calculate the meal’s total fat in grams, sodium in milligrams, protein in grams, and energy levels in kilojoules. The app’s menu function provides a full nutritional breakdown of every menu item, in addition to allergen information, ingredients and average quantities per serve.

The Hungry Jack’s iPhone app is free through Apple’s App Store and available for download from 18 May.

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