Search

NEWS
MARKETING/ADVERTISING | Staff Reporter, Australia
Published: 18 May 12
692 views


Hungry Jack’s launches its iPhone app

The integrated mobile rewards program is designed to drive loyalty through a unique ‘Shake & Win’ feature.

Users can unlock freebies and discounts with a shake of their phone within a one kilometre radius of a Hungry Jack’s store and have a 20 minute window to redeem their prize.

Hungry Jack’s National Marketing Director, Jim Wilson, said the app is the industry’s most interactive and savvy ever to be launched in Australia.

“We are the first fast food chain to integrate social media within an app that rewards customers with a sophisticated and friendly mobile experience. All users who simply ‘check-in’ via Facebook are guaranteed to win one of 200,000 prizes from freebies to discounted products and buy one get one free deals,” said Wilson.

He said the app is part of the long-term digital strategy of Hungry Jack’s and that the decision to incorporate Facebook will allow the brand to further engage with fans and reward them for doing so.

The app also features a nutritional calculator which allows customers to select multiple menu items and instantly calculate the meal’s total fat in grams, sodium in milligrams, protein in grams, and energy levels in kilojoules. The app’s menu function provides a full nutritional breakdown of every menu item, in addition to allergen information, ingredients and average quantities per serve.

The Hungry Jack’s iPhone app is free through Apple’s App Store and available for download from 18 May.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

Tags: Hungry Jack’s iPhone app

LATEST MARKETING/ADVERTISING JOBS »
MOST READ EXCLUSIVES

Paleo Café kicks off aggressive expansion this year

Paleo Café kicks off aggressive expansion this year

Expands locally and overseas.

by STAFF REPORTER
30 May 2014 | 1239 views
 

Domino's takes cue from customer requests, now offers $4.95 pizzas everyday

Domino\'s takes cue from customer requests, now offers $4.95 pizzas everyday

Extends 'Cheaper Two Days' promo. Initially held on Mondays and Tuesdays, the promo has now been extended to offer the Domino's Value Range from only $4.95 pick up every day of the week.

by STAFF REPORTER
24 Jun 2014 | 839 views

First shipping container coffee shops open at Brisbane Domestic Airport

First shipping container coffee shops open at Brisbane Domestic Airport

A The Coffee Club franchise.

by STAFF REPORTER
17 Jun 2014 | 734 views
 

KFC announces another eco-friendly initiative

KFC announces another eco-friendly initiative

Old Uniforms to be re-purposed.

by STAFF REPORTER
5 Jun 2014 | 688 views

Yum! Restaurants International to share its expertise on product development at the QSR Media Conference

Yum! Restaurants International to share its expertise on product development at the QSR Media Conference

Fritz Meyer, Chief Food Innovation and Technology Officer at Yum!

by STAFF REPORTER
5 Jun 2014 | 679 views
 

Burger Urge appoints industry heavyweight Tom Potter as it moves for National Expansion

Burger Urge appoints industry heavyweight Tom Potter as it moves for National Expansion

Growth plans to be executed in the next few years.

by STAFF REPORTER
4 Jul 2014 | 616 views

Fresh Hot Chips—Delivered

Fresh Hot Chips—Delivered

Take-away orders are on the rise; meet the chips that will stay crispy for the ride home.

by STAFF REPORTER
21 Jul 2014 | 587 views
 

Original founder of Crust serves up Greek street food with a twist

Original founder of Crust serves up Greek street food with a twist

Partners up with Pony Dining Group.

by STAFF REPORTER
2 Jul 2014 | 555 views

Pie Face considers strategic geographical expansion across Australia and overseas

Pie Face considers strategic geographical expansion across Australia and overseas

In new metropolitan and regional areas.

by STAFF REPORTER
9 Jun 2014 | 551 views
 

Bruce Feodoroff, Operations Manager of Brumby’s Bakery

 Bruce Feodoroff, Operations Manager of Brumby’s Bakery

On connecting with Franchisess, exciting transformations and integrity.

by STAFF REPORTER
4 Jun 2014 | 522 views

QSR Media Awards Winners Announced!

QSR Media Awards Winners Announced!

QSR Media today recognized and celebrated the very best of the Australian quick service and fast casual industry.

by STAFF REPORTER
30 Jul 2014 | 503 views
 

McDonald's launches World Cup burgers; Pizza Capers and Eagle Boys adds new pizza range to their menu

McDonald\'s launches World Cup burgers; Pizza Capers and Eagle Boys adds new pizza range to their menu

Find out what the QSR's have been up to on social media this week.

by STAFF REPORTER
26 May 2014 | 479 views

Mark Ramos, National Operations Manager of LeWrap

Mark Ramos, National Operations Manager of LeWrap

On rewarding work, customer service and priorities.

by STAFF REPORTER
24 Jul 2014 | 451 views
 

Dan Gallo, Chief Executive Officer of Degani

Dan Gallo, Chief Executive Officer of Degani

On increasing shareholder return, brand accountability and supporting franchisees.

by STAFF REPORTER
9 Jul 2014 | 442 views

Jai Hobbs, Chief Executive Officer of The Paleo Cafe

Jai Hobbs, Chief Executive Officer of The Paleo Cafe

On what drives him, equality and brand passion.

by STAFF REPORTER
3 Jul 2014 | 369 views
 

Pizza Capers announces a spicy partnership

Pizza Capers announces a spicy partnership

Teams up with hot sauce masters.

by STAFF REPORTER
28 May 2014 | 363 views

Do you want your chain to have a 15-minute queue stretching around the corner?

Do you want your chain to have a 15-minute queue stretching around the corner?

SMH's The Good Food Guide recently reported on long queues for hot brand Gelato Messina in the weekend edition of their newspaper.

by STAFF REPORTER
23 Jun 2014 | 357 views
 

Designing a QSR: Conceptualizing design and construction challenges

Designing a QSR: Conceptualizing design and construction challenges

From design to construction.

by STAFF REPORTER
30 May 2014 | 325 views

Pizza Hut hints of big announcement; Domino's gives away pizzas; The Coffee Club's new winter menu items

Pizza Hut hints of big announcement; Domino\'s gives away pizzas; The Coffee Club\'s new winter menu items

Find out what the QSR's have been up to on social media this week.

by STAFF REPORTER
30 Jun 2014 | 324 views
 

Crust's new mobile ordering app; Muffin Break's new location; Zarraffa's Coffee Barista Team Challenge

Crust\'s new mobile ordering app; Muffin Break\'s new location; Zarraffa\'s Coffee Barista Team Challenge

Find out what the QSR's have been up to on social media this week.

by STAFF REPORTER
14 Jul 2014 | 310 views

The road to being a world class franchise chain, Noodle Box's evolution

The road to being a world class franchise chain, Noodle Box\'s evolution

From being a predominantly company-owned operation to a franchise.

by STAFF REPORTER
16 Jun 2014 | 308 views
 

La Porchetta enters into agreement with Fair Work Australia

La Porchetta enters into agreement with Fair Work Australia

Sara Pantaleo, CEO La Porchetta, responds to media stories that a La Porchetta franchisee has been fined for underpaying staff.

by STAFF REPORTER
13 Jun 2014 | 293 views

Luke Baylis, Chief Executive Officer of Sumo Salad

Luke Baylis, Chief Executive Officer of Sumo Salad

On his passion for food, chaging Australian's eating habits and having faith in your team.

by STAFF REPORTER
18 Jun 2014 | 285 views
 

Ferguson Plarre brings cakes to life using augmented reality technology

Ferguson Plarre brings cakes to life using augmented reality technology

A retail first in Australia, according to the chain.

by STAFF REPORTER
17 Jul 2014 | 281 views

Macca’s still Number 1 despite global sales fall

Macca’s still Number 1 despite global sales fall

Ahead of competitors despite decline in market share.

by STAFF REPORTER
14 Aug 2014 | 281 views
 

Muzz Buzz kicks off Asian expansion in Japan and China

Muzz Buzz kicks off Asian expansion in Japan and China

Muzz Buzz has kicked off its expansion in Asia.

by STAFF REPORTER
20 Jun 2014 | 279 views

Price & convenience brands top QSR choice

Price & convenience brands top QSR choice

Price, convenience, taste and health a big factor to consumer purchase.

by STAFF REPORTER
1 Jul 2014 | 273 views
 

Jamaica Blue introduces Pulled Pork Slides; Donut King gives away one year's worth of donuts; Oporto to open new store

Jamaica Blue introduces Pulled Pork Slides; Donut King gives away one year\'s worth of donuts; Oporto to open new store

Find out what the QSR's have been up to on social media this week.

by STAFF REPORTER
23 Jun 2014 | 264 views

Pizza Hut to focus on offering affordable pizzas

Pizza Hut to focus on offering affordable pizzas

Offers diners value for money.

by STAFF REPORTER
3 Jul 2014 | 263 views
 

Crust Gourmet Pizza Bar raises money for a cause; Brumby's announces Low Gluten Loaves; The Coffee Club announces limited edition Winter Treats

Crust Gourmet Pizza Bar raises money for a cause; Brumby\'s announces Low Gluten Loaves; The Coffee Club announces limited edition Winter Treats

Find out what the QSR's have been up to on social media this week.

by STAFF REPORTER
9 Jun 2014 | 256 views
close Don't Show Again

STAY INFORMED! Get our free weekly newsletter