Eagle Boys hits new record, sells 300 pizzas under 5 minutes
A new record high for the chain.
Eagle Boys Pizza's second Mad Minutes online campaign is a success, breaking records for the chain and better than expected results.
According to the chain, the two-week campaign drove a record number of people to the Eagle Boys website, with a 50.1 per cent increase from the fortnight prior, and 39.5 per cent of those visiting the website for the first time ever.
The campaign saw 300 counts of a $15 pizza package consisting of two large pizza with garlic bread and 2 litre drink sell out in 4.34 minutes. Another 1,200 counts of $3 Classic pizzas were claimed in less than 20 minutes.
Eagle Boys General Manager Retail, Nick Vincent, is pleased by the success of the digital campaign, saying it demonstrates the new direction for the network is on the right track.
“The first Mad Minutes campaign in March was the first of its kind executed by an Australian QSR, and the first time we’ve taken full advantage of our digital systems,” he added.
“We learnt a lot from the first campaign, and the second Mad Minutes outperformed all previous online campaigns in both sales and customer engagement, which reiterates the way the digital age is taking over traditional marketing."
Emphasizing, “we are focused on being one of the top pizza QSRs by delivering value and quality products to our customers and staying ahead of the technology curve.”
According to the chain, the campaign broke numerous records for the Aussie network, including online sales as a percentage of overall sales, online transactions as a percentage of overall transactions, and average weekly online sales dollar value. It also successfully added more than 14,000 subscribers to the Eagle Boys ‘Eagle Club’.
