Domino's launches new logo
CEO Don Meij described the new logo as cleaner, stronger, and more modern.
Domino’s has launched a ‘tile’ logo and dropped the word pizza from the design as part of the company’s new image.
Mr Meij explained, “It was time to improve the one thing that signifies our brand - by creating a new clean, crisp and strong brand logo that reflects our new directions."
He said that they want to signal outside that something has changed inside. "We want people to think differently about Domino’s and believe this new logo design is the right step.”
The new logo design incorporates Domino’s iconic blue and red colours into a single feature tile.
Australian customers are among the first in the world to see the logo with it being rolled out in new store developments across the country.