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MARKETING | Staff Reporter, Australia
Published: 05 Jun 12
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Baskin-Robbins Australia rolls out international store design

Called Happy 1.0, the international store design successfully introduced in Canada, England, Singapore, and South Korea is now in Australia.

According to Baskin-Robbins, the store design aims to shape the look and experience of the brand for the future in markets around the globe. “It suggests a more contemporary feel, while highlighting the Three-H’s of Baskin-Robbins’ brand image: Heritage, Hospitality and Happiness,” said Baskin-Robbins in the announcement.

Happy 1.0 features textured walls reminiscent of waffle cones, ‘pink spoon’ door handles, digital/backlit menu boards, LCD displays, beautiful product photography, and lounge-style seating.

Several Australian restaurants incorporating the Happy 1.0 design have opened in the past year, including Mount Lawley in Western Australia and Hervey Bay, Coolum, Chatswood Central in Queensland as well as the Cavill Mall restaurant on the Gold Coast.

An additional five restaurants are expected to open in the next two months across Queensland and Western Australia. Meanwhile a number of existing restaurants are undergoing refurbishments to upgrade to the new design, including Fremantle and Joondalup in Western Australia, Camberwell in Melbourne and Circular Quay in Sydney.

“We are excited to be introducing the new international store design nationwide,” said Ian Martin, General Manager, Baskin-Robbins Australia.



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