Search

NEWS
MARKETING/ADVERTISING | Staff Reporter, Australia
Published: 05 Jun 12
301 views


Baskin-Robbins Australia rolls out international store design

Called Happy 1.0, the international store design successfully introduced in Canada, England, Singapore, and South Korea is now in Australia.

According to Baskin-Robbins, the store design aims to shape the look and experience of the brand for the future in markets around the globe. “It suggests a more contemporary feel, while highlighting the Three-H’s of Baskin-Robbins’ brand image: Heritage, Hospitality and Happiness,” said Baskin-Robbins in the announcement.

Happy 1.0 features textured walls reminiscent of waffle cones, ‘pink spoon’ door handles, digital/backlit menu boards, LCD displays, beautiful product photography, and lounge-style seating.

Several Australian restaurants incorporating the Happy 1.0 design have opened in the past year, including Mount Lawley in Western Australia and Hervey Bay, Coolum, Chatswood Central in Queensland as well as the Cavill Mall restaurant on the Gold Coast.

An additional five restaurants are expected to open in the next two months across Queensland and Western Australia. Meanwhile a number of existing restaurants are undergoing refurbishments to upgrade to the new design, including Fremantle and Joondalup in Western Australia, Camberwell in Melbourne and Circular Quay in Sydney.

“We are excited to be introducing the new international store design nationwide,” said Ian Martin, General Manager, Baskin-Robbins Australia.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

Tags: Baskin-Robbins international store design

LATEST MARKETING/ADVERTISING JOBS »
MOST READ EXCLUSIVES

Eagle Boys introduces Pizza Pies

Eagle Boys introduces Pizza Pies

An Australian take of an American favourite.

by STAFF REPORTER
21 May 2014 | 1335 views
 

Paleo Café kicks off aggressive expansion this year

Paleo Café kicks off aggressive expansion this year

Expands locally and overseas.

by STAFF REPORTER
30 May 2014 | 1153 views

Find out how Sumo Salad's new brand experience has seen sales soar by 50%

Find out how Sumo Salad\'s new brand experience has seen sales soar by 50%

New mantra and big changes in SumoSalad, in an effort to improve food and customer experience.

by STAFF REPORTER
22 May 2014 | 1104 views
 

Stamp Me Loyalty Card App

Stamp Me Loyalty Card App

Created by Stamp Media, the Stamp Me app integrates loyalty programs into smartphones.

by STAFF REPORTER
9 May 2014 | 693 views

Domino's takes cue from customer requests, now offers $4.95 pizzas everyday

Domino\'s takes cue from customer requests, now offers $4.95 pizzas everyday

Extends 'Cheaper Two Days' promo. Initially held on Mondays and Tuesdays, the promo has now been extended to offer the Domino's Value Range from only $4.95 pick up every day of the week.

by STAFF REPORTER
24 Jun 2014 | 660 views
 

Will healthy fast food be the next big thing?

Will healthy fast food be the next big thing?

Eat good, feel good.

by STAFF REPORTER
7 May 2014 | 632 views

First shipping container coffee shops open at Brisbane Domestic Airport

First shipping container coffee shops open at Brisbane Domestic Airport

A The Coffee Club franchise.

by STAFF REPORTER
17 Jun 2014 | 593 views
 

KFC announces another eco-friendly initiative

KFC announces another eco-friendly initiative

Old Uniforms to be re-purposed.

by STAFF REPORTER
5 Jun 2014 | 592 views

Talks of Retail Zoo acquisition premature, according to CEO

Talks of Retail Zoo acquisition premature, according to CEO

Mother company of Boost Juice, Salsa’s Fresh Mex Grill, Cibo Espresso and Hatch Chicken Shop.

by STAFF REPORTER
9 May 2014 | 590 views
 

Yum! Restaurants International to share its expertise on product development at the QSR Media Conference

Yum! Restaurants International to share its expertise on product development at the QSR Media Conference

Fritz Meyer, Chief Food Innovation and Technology Officer at Yum!

by STAFF REPORTER
5 Jun 2014 | 569 views

Burger Urge appoints industry heavyweight Tom Potter as it moves for National Expansion

Burger Urge appoints industry heavyweight Tom Potter as it moves for National Expansion

Growth plans to be executed in the next few years.

by STAFF REPORTER
4 Jul 2014 | 529 views
 

QSRs Plan Expansion Spree in 2014 Despite Uncertainty

QSRs Plan Expansion Spree in 2014 Despite Uncertainty

Franchises are brushing off fears and seizing opportunities to grow.

by STAFF REPORTER
16 May 2014 | 518 views

QSRs Explain the Appeal of Standalone Stores

QSRs Explain the Appeal of Standalone Stores

Striking it out beyond malls can be a great gamble.

by STAFF REPORTER
12 May 2014 | 506 views
 

Pie Face considers strategic geographical expansion across Australia and overseas

Pie Face considers strategic geographical expansion across Australia and overseas

In new metropolitan and regional areas.

by STAFF REPORTER
9 Jun 2014 | 484 views

Top Juice to deliver top of the line juices across Australia

Top Juice to deliver top of the line juices across Australia

Top man at Top Juice Barry Barber, General Manager, talks to QSR Media about store openings, the result of the Hornsby's Good Apples campaign and the brand's expansion plans.

by STAFF REPORTER
2 May 2014 | 478 views
 

Original founder of Crust serves up Greek street food with a twist

Original founder of Crust serves up Greek street food with a twist

Partners up with Pony Dining Group.

by STAFF REPORTER
2 Jul 2014 | 472 views

Bruce Feodoroff, Operations Manager of Brumby’s Bakery

 Bruce Feodoroff, Operations Manager of Brumby’s Bakery

On connecting with Franchisess, exciting transformations and integrity.

by STAFF REPORTER
4 Jun 2014 | 467 views
 

McDonald's launches World Cup burgers; Pizza Capers and Eagle Boys adds new pizza range to their menu

McDonald\'s launches World Cup burgers; Pizza Capers and Eagle Boys adds new pizza range to their menu

Find out what the QSR's have been up to on social media this week.

by STAFF REPORTER
26 May 2014 | 444 views

Lisa Otterburn, National Brand Manager of Eagle Boys

Lisa Otterburn, National Brand Manager of Eagle Boys

On taking Eagle Boys Pizza to the next level, making customers happy and understanding the industry.

by STAFF REPORTER
2 May 2014 | 434 views
 

Jamaica Blue enhances store design

Jamaica Blue enhances store design

In an effort to stay relevant.

by STAFF REPORTER
21 May 2014 | 415 views

Dan Gallo, Chief Executive Officer of Degani

Dan Gallo, Chief Executive Officer of Degani

On increasing shareholder return, brand accountability and supporting franchisees.

by STAFF REPORTER
9 Jul 2014 | 390 views
 

Wage rate calculations now free for QSRs

Wage rate calculations now free for QSRs

Employee Relations Strategies offers the service free of charge.

by STAFF REPORTER
22 May 2014 | 380 views

Letterbox Deals help QSRs make a pitch to the right audience

Letterbox Deals help QSRs make a pitch to the right audience

Quick Service Restaurant (QSR) offers delivered via Australia post.

by STAFF REPORTER
15 May 2014 | 369 views
 

Jacob Spencer, General Manager of Salsa's Fresh Mex Grill

Jacob Spencer, General Manager of Salsa\'s Fresh Mex Grill

On exciting customer tastebuds, no compromises and listening to customers.

by STAFF REPORTER
21 May 2014 | 359 views

Pizza Capers announces a spicy partnership

Pizza Capers announces a spicy partnership

Teams up with hot sauce masters.

by STAFF REPORTER
28 May 2014 | 340 views
 

Designing a QSR: Store layout and design

Designing a QSR: Store layout and design

Three leading industry experts share what they consider when designing quick service restaurants.

by STAFF REPORTER
23 May 2014 | 338 views

Jai Hobbs, Chief Executive Officer of The Paleo Cafe

Jai Hobbs, Chief Executive Officer of The Paleo Cafe

On what drives him, equality and brand passion.

by STAFF REPORTER
3 Jul 2014 | 327 views
 

James Burns, National Operations Field Trainer of Zambrero

James Burns, National Operations Field Trainer of Zambrero

On Zambrero's number one priority, gearing for growth and embracing learnings.

by STAFF REPORTER
14 May 2014 | 325 views

Do you want your chain to have a 15-minute queue stretching around the corner?

Do you want your chain to have a 15-minute queue stretching around the corner?

SMH's The Good Food Guide recently reported on long queues for hot brand Gelato Messina in the weekend edition of their newspaper.

by STAFF REPORTER
23 Jun 2014 | 323 views
 

Find out what makes young consumers tick

Find out what makes young consumers tick

Every marketer wants to know what makes the young consumers tick.

by STAFF REPORTER
1 May 2014 | 308 views
close Don't Show Again

STAY INFORMED! Get our free weekly newsletter