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Marketing/Advertising

Check out The Cheesecake Shop's online ordering system

47 reads

Its website boasts 3 new features. The Cheesecake Shop recently launched their new and improved website, which features a sharing facility that allows their customers to share their favourite products on various social media network. Read ››

How to cut marketing logistics errors to almost zero percent

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Find out in this case study. These days, marketing teams—especially in the food franchise industry, experience great pressure in coming up with incredible campaigns to further support their brand’s growth and promotion. Read ››

Hola amigos!: San Churro launches ‘Win a Trip to Spain’ promo

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Winner gets to bring 3 friends on the trip. Read ››

4 massive dangers of discounting revealed

374 reads

Find out in part 4 with QSR Media’s interviews with four industry and marketing experts on discounting. Read ››

Find out how RFG's new command centre will boost its social media presence

97 reads

It will fast-track delivery to the market. Retail Food Group (RFG) has recently announced that a new digital and social media command centre has been established by the company to further the online growth of its various brand systems. Read ››

The Cheesecake Shop unveils revved up website

40 reads

Plus an easy store locator and online ordering. Read ››

Check out Eagle Boys' 2 new sweet treats for Mother's Day

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It's a limited edition promo. Beginning on 6th May to 2nd June, Eagle Boys Pizza will be running a Mother’s Day promo, where two limited edition Dessert Thingies: the Choc Berry, and Peaches & Cream will be offered.  Read ››

Guess how The Burrito Bar found its ‘Awesomeness Arrangers’

54 reads

The job ad has even gone viral. Sam Canavan, a freelance journalist and the Marketing/Communications Coordinator of the Australian Franchising Corporation, is also the author of the job advertisement that caught quite an attention on social media and has gone viral. Read ››

RFG amazingly boosts digital platforms with new Command Centre

155 reads

It will connect with customers seven days a week. Retail Food Group (RFG) has established a Social Media Command Centre and in-house Digital Team to drive online growth of its various brand systems. Read ››

Fasta Pasta revs up look with modern twist

211 reads

It's confident of higher customer count. Fasta Pasta recently revealed that the brand will be launching a new logo and look for their restaurants. Read ››

Mad Mex launches fierce 'Big Burrito' challenge

116 reads

Are you up for it? In celebration of ‘Cinco de Mayo,’ Mad Mex has launched their “Big Burrito Challenge.” The ‘Big Burrito’ is made with twice the amount of fresh ingredients as the standard serve. Read ››

Go Sushi starts 10 millionth customer countdown

78 reads

$10,000 will be given away to the winner. Go Sushi has begun the countdown for their 10 Millionth Customer. Read ››

Could meal discounting destroy value and quality?

164 reads

Find out in part 2 with QSR Media’s interview with four industry and marketing experts on discounting. Read ››

Promotion of the Month - Oporto debuts new ‘Fully Loaded Box’

202 reads

It will be available for a limited time only. Oporto recently introduced their new ‘Fully Loaded Box’ promo. Read ››

7-Eleven launches new 'No Coffee Snobs' promo

73 reads

The brand aims to reach 500,000 views on YouTube. According to B&T Magazine, 7-Eleven has launched a new online campaign for their $1 coffees, called the “No Coffee Snobs.” The brand has released a video on YouTube which pokes fun at baristas with attitude, while at the same time promoting their $1 coffee.  The brand is pushing to reach 500,000 viewers on YouTube in the coming month. Read ››

What QSR's must know in offering discounts

268 reads

And are they really effective? Numerous deals have been popping out of the menus of different restaurants nowadays to help entice consumers to enjoy a brand’s quality product at a lesser and more affordable price. Read ››

Beach Burrito reveals $29 Mexican dinner for two promo

112 reads

The deal is up on LivingSocial website. Beach Burrito Company has recently partnered with deal-of-the-day website, LivingSocial, offering a promotional deal that will run until the 22nd of July, 2013. Read ››

3 PR tactics QSRs must know to stay ahead

Jane Edwards
BY JANE EDWARDS
131 reads

While “green shoots” are starting to emerge in the Australian retail and QSR industry, the reality is a staggering 1,024 Australian retail companies went into administration during 2011-12. Read ››

4 partnership surprises that Shop A Docket boasts of

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They directly reach 93% of shoppers. Shop A Docket is a provider of coupons that appear on the back of receipts in supermarkets and variety stores. Read ››

Coca-Cola Amatil, V8 Supercars boost Eagle Boys' pizza promo

53 reads

Major prize is a 'money-can't-buy' reward. Read ››

Here is Eagle Boys' latest Triple Pizza Deal promo

141 reads

Over $12,000 prize will be shelled out for the winner. Read ››

Check out what drove Eagle Boys to kick off its Facebook contest-promo

181 reads

Lucky winner to receive a $2500 voucher. Eagle Boys, in partnership with RedBalloon, has recently launched the “Create your most ultimate experience” promotion on Facebook. Read ››

Eagle Boys to shell out $2,500 for Facebook sweepstake winner

56 reads

Eagle Boys Pizza and RedBalloon team up in latest Facebook promotion. Read ››

Think Big Management Consultancy revamps company name

45 reads

It will now be known as Think DONE Management Consultancy. Read ››

The Cheesecake Shop takes a bite of online marketing

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It has moved its marketing and advertising push to an online platform. Read ››

The Chesecake Shop website's unique visitors surge 300%

117 reads

We find out more about their strategy and what a difference it will make to their business in the is Q&A with Peter Dable, National Marketing Manager, The Cheesecake Shop. Read ››

What you need to know about the Build Your Own Virtual SUBWAY Challenge

74 reads

It is the first 100-plus country online competition. Happening till March 12, the Build Your Own Virtual SUBWAY® Challenge is a business simulation game that will enable players to learn about business and compete globally. Read ››

Burger King issues apology over hacked Twitter

95 reads

The account is suspended until now. "We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics," said Burger King in a statement. Read ››

Why you won't see James Magnussen in Subway ads anymore

348 reads

Subway dropped the bomb. Subway has issued this statement: "James Magnussen was used in a Subway Restaurants® campaign in 2012, and his one year contract will conclude in May 2013.” Read ››

Muffin Break snubs idea of charging extra for soy

115 reads

This involves any type of coffee sold at any Muffin Break café across Australia. Read ››

McDonald's Australia sales reveal excellent results

255 reads

But sales dropped 9.5% in APMEA region. McDonald's posts positive results in Australia but too bad the rest of the  APMEA region (Asia/Pacific, Middle East, and Africa) where comparable sales declined 9.5%. Read ››

Fine dining at McDonald's?

175 reads

Yes, we’re talking about table service plus plates and cutlery. Read ››

Issue of the Month - Marketing predictions 2013

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Find out what's hot for marketing for this year. Paola Tanner of Fuse Franchise Partners shares her top 3 predictions for the year ahead: Read ››

McDonald’s launches TrackMyMacca’s

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The app allows users to track the origins of ingredients. Read ››

Salsa’s launches its pop-up outlet

344 reads

It’s a Salsa’s right in a shipping container. Salsa’s Fresh Mex Grill launched its first pop-up outlet on January 14 at the Australian Open at Grand Slam Oval. Read ››

Eagle Boys Pizza launches The Great Australia Day Pizza Party

126 reads

Competition ends on January 22. As part of the national campaign The Great Australia Day Pizza Party, Eagle Boys Pizza will be awarding winners an Eagle Boys Pizza Party Pack on Australia Day. Read ››

The Cheesecake Shop customer wins trip to New York

74 reads

The lucky shopper will travel on January 25. Ferdinand Anciano purchased a product from The Cheesecake Shop Seaford, Victoria and entered online at strawberryclaus.com.au on December 14, 2012. Read ››

McDonald’s turns into Macca’s

290 reads

The move is part of the chain’s celebrations of Australia Day. Read ››

Over 1,000 Eagle Boys jobs up for grabs

194 reads

A recruitment drive has been launched to cater for the holiday season. Read ››

Red Rock Noodle Bar launches online ordering on Facebook

70 reads

Online orders can also be placed on the Red Rock Noodle Bar website. Read ››