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MARKETING | Staff Reporter, Australia
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One week left before nominations close for the QSR Media Detpak Awards!

Don't miss your chance to nominate your quick service restaurant!

Nominate your restaurant for the upcoming QSR Media Detpak Conference and Awards to be held on Wednesday, 21 June 2017 at The Sofitel Hotel, 61-101 Phillip Street, Sydney NSW 2000. Get your chance to become a leader and be a part of quick service and fast casual restaurant industry history!

CLICK HERE TO NOMINATE

Brands can be nominated up to a maximum of five categories. A panel of industry judges will vote on the submissions.

Filing of nominations end on 3rd May 2017.

Categories this year include:

  • Best Digital Initiative – For fast food and fast casual restaurants who utilize digital platforms and technology to improve their brand experience. This includes initiatives to connect with customers online through social platforms like Facebook and Instagram, as well as anything from brand specific-ordering apps to in-store technology solutions designed to improve customer service.
  • Best Brand Transformation – For fast food and fast casual restaurants who have recently undergone a revamp. This could include anything from a new look for stores and restaurants or improved brand design that delivers a completely new brand experience.
  • Best Corporate Social Responsibility Initiative - For fast food and fast casual restaurants who think beyond profits. We’re looking for the best initiative of the last 12 months, which could include anything from a new environmentally friendly approach to business to giving back to the community through charities.
  • Best Marketing Campaign - For fast food and fast casual restaurants who have launched major and minor marketing campaigns in the past 12 months. We’re looking for the most successful campaigns in terms of innovation and reception.
  • Best New Concept - For fast food and fast casual restaurants who have been up and running for 5 years or less, offering hot new concepts in the limited serve arena. This could include brands that attempt to serve new offerings as well as utilizing new and innovative ways to cater to the consumer.
  • Rising Star - For executives under 30 years of age. This award aims to recognise and reward an individual’s contribution.
  • Best Innovation – Food and Beverage – For fast food and fast casual restaurants who strive to provide creative new food and beverage offerings to their customers. This award recognizes chains who come up with unique, outstanding products in a diverse market. May include limited time offerings, unique new flavour ranges, dishes from new cuisines, as well as new twists to the traditional fare.
  • Best Innovation – Health – For fast food and fast casual restaurants who strive to provide new healthy ways for their customers to dine, which may include healthy menu options, via nutritional calculators, kilojoule and nutritional information or even one off health related promotions.
  • Best Sustainability Initiative – For fast food or fast casual restaurants who have made great strides in the push for sustainable options in the foodservice industry.
  • Special Recognition Award - QSR Media will recognise either an individual or organisation for an outstanding achievement during the course of the year.
  • Squad of the Year - For quick service and fast casual food operator teams that have developed an excellent internal culture that has seen impressive outcomes.
  • 2017 Multi-Site Restaurant of the Year - The award is presented to a fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry. Nominations for any other QSR Media Award category automatically qualifies the nominated brand for this category.

CLICK HERE FOR MORE INFORMATION ABOUT THE AWARDS

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