Published:
Nominations now open for QSR Media Detpak Awards!
You can now nominate your favourite fast food and fast casual restaurant for the upcoming QSR Media Detpak Conference and Awards to be held on Tuesday, 26 July 2016 at The Sofitel Hotel, 61-101 Phillip Street, Sydney NSW 2000.
Brands can be nominated up to a maximum of five categories. A panel of industry judges will vote on the submissions. The Awards will be announced on the 26th July 2016 at the QSR Media Detpak Conference and Awards at the Sofitel Hotel.
Filing of nomination ends on 15 June, Wednesday.
Categories this year include:
- Best Digital Initiative – For fast food and fast casual restaurants who utilize digital platforms and technology to improve their brand experience. This includes initiatives to connect with customers online through social platforms like Facebook and Instagram, as well as anything from brand specific-ordering apps to in-store technology solutions designed to improve customer service.
- Best Brand Transformation – For fast food and fast casual restaurants who have recently undergone a revamp. This could include anything from a new look for stores and restaurants or improved brand design that delivers a completely new brand experience.
- Best Corporate Social Responsibility Initiative - For fast food and fast casual restaurants who think beyond profits. We’re looking for the best initiative of the last 12 months, which could include anything from a new environmentally friendly approach to business to giving back to the community through charities.
- Best Marketing Campaign - For fast food and fast casual restaurants who have launched major and minor marketing campaigns in the past 12 months. We’re looking for the most successful campaigns in terms of innovation and reception.
- Best New Concept - For fast food and fast casual restaurants who have been up and running for 5 years or less, offering hot new concepts in the limited serve arena. This could include brands that attempt to serve new offerings as well as utilizing new and innovative ways to cater to the consumer.
- Training Initiative of the Year - For fast food and fast casual restaurants who are committed to delivering exceptional quality to their customers by having a positive approach to training and developing staff.
- Best Loyalty Program - For fast food and fast casual restaurants who are leading the way when it comes to building loyal and profitable customers. This award recognize chains who has operated loyalty offerings that is of value to customers and has benefited the brand at the same.
- Best Innovation – Food and Beverage – For fast food and fast casual restaurants who strive to provide creative new food and beverage offerings to their customers. This award recognizes chains who come up with unique, outstanding products in a diverse market. May include limited time offerings, unique new flavour ranges, dishes from new cuisines, as well as new twists to the traditional fare.
- Best Innovation – Health – For fast food and fast casual restaurants who strive to provide new healthy ways for their customers to dine, which may include healthy menu options, via nutritional calculators, kilojoule and nutritional information or even one off health related promotions.
- Best Sustainability Initiative – For fast food or fast casual restaurants who have made great strides in the push for sustainable options in the foodservice industry.
- Best Franchise Network Support – For fast food and fast casual brands who have created an outstanding support structure for its network of franchisees.
- 2016 Multi-Site Restaurant of the Year - The award is presented to a fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry. Nominations for any other QSR Media Award category automatically qualifies the nominated brand for this category.
