, Australia

Hungry Jack's announces partnership with Australian Survivor

The burger chain announced its partnership with Australian Survivor, which premieres on Sunday 21st August, at 7.30pm on TEN and WIN Network.

Hungry Jack’s Chief Marketing Officer Scott Baird said that the business saw a perfect alignment with the Hungry Jack’s brand and Australian Survivor.

“Flame-grilling is at the heart of Hungry Jack’s just as the flame is at the heart of the show, we are looking forward to sharing how we’ve collaborated with Australian Survivor when the show premieres this Sunday.”

“Survivor fans will be pleased to see the multiple touch points Hungry Jack’s has incorporated to play homage to the key themes of the show. The objective in the program is to keep your flame alight, just like the flames never go out at Hungry Jack’s to deliver great tasting flame-grilled burgers, ” he said.

Network Ten’s Head of Entertainment and Factual Programming, Stephen Tate, said: “The partnership between Hungry Jack’s and Australian Survivor is an example of perfect synergy. We both share flame in our core messaging and we both have a passion for excellence. This has made for some brilliant on-screen integrations and brand extensions that feel natural and complimentary. We can’t wait for our audience and Hungry Jack’s customers to see what we have achieved together.”

As part of the partnership, Hungry Jack’s will be launching the Australian Survivor Hunger Tamers Box comprising a flame- grilled Whopper or Bacon Deluxe with a BBQ Cheeseburger all containing 100% Aussie beef with no added hormones, three nuggets, a medium serve of the new Thick Cut Chips and a medium Coke for $11.95. The deal is available nationally for a limited time only.

Hungry Jack’s will also be offering the chance to win the Ultimate Survivor Adventure for one lucky customer and three mates to Samoa, the home of Australian Survivor 2016, from Sunday, 21st August to Sunday, 27th November.

The competition winner will receive return flights for four to Apia, Samoa, five nights accommodation at 4 Star Coconuts Hotel, a full day private guided tour to ‘Behind the Scenes’ locations of Australian Survivor and all transfers. The competition is free to enter and people can register on www.HJSurvivor.com.au

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