Soul Origin wins awards in 2015 Topfranchise Awards
Soul Origin won in several categories in the recent 2015 Topfranchise Awards by SEEK Commercial and 10 THOUSAND FEET.
The brand placed No. 1 in the Expansion category which recognises opportunities for expansion within the franchise, and No. 2 in both the Support and Marketing categories. The Support category identifies the level of assistance offered by the franchisor, while the Marketing category covers the strategy and support offered to franchisees to do their own marketing.
Soul Origin was also included in the Top 10 in the Brand category, which recognises brand strength and effectiveness in driving brand sales.
The Topfranchise Awards annually recognise the best practices within the franchising sector across six categories: marketing, branding, passion, support, lifestyle and expansion. The Top 10 awards celebrates franchises that perform well in the selected category as rated by existing franchisees.
“We’re delighted by this result, and the recognition by our franchisees of our efforts in innovating and evolving in order to maintain a great relationship with each and every one of them,” Soul Origin General manager Chris Mavris said.
“We’re proud to be lauded in these particular areas as we believe franchisee support and overall brand work are crucial in a rapidly expanding company like Soul Origin and a rapidly changing market environment. To be rated as one of Australia’s best franchises is a thrilling and very rewarding result.”
