FFCo sets sights on the Indian market
The Franchised Food Company announced that it would be taking its Aussie brands to the Indian marketplace.
Franchised Food Company Managing Director Stan Gordon said the move into another global market further emphasises the company’s strong growth and agility in the international arena.
“The international move for FFCo and its brands even more so positions us as a global player. We know the FFCo brands will create a whole new offering for us when adapted for the India consumer, which marks an exciting achievement and further development for us."
“We are particularly good at customising and adapting our products to local taste palates, while still retaining the intrinsic Aussie ‘fun treats’ brands; the concepts, the theatre, the accessibility for consumers and the overall treat experience. We’re looking forward to sharing our well-known and loved brands with our neighbours.”
Gordon suggested Australia’s cultural diversity and superior cultural understanding cemented his thinking that the Australian brands should join their American competitors in the aspirational Indian marketplace.
The announcement comes as the Melbourne based group is set to expand the Pretzel World brand overseas, with stores confirmed to open in Dubai in the coming months.
