This stalwart has been around since 1951 and is the largest bakery chain in the U.K. with over 1700 outlets. Famed for its affordable fare, and top selling sausage rolls, the chain doesn’t rest on its laurels, and works hard to develop its product range to reflect changing appetites while using social media very effectively to interact with its customers and mega fans.
Although a newcomer to the U.K. QSR scene, this chain has big ambitions. Founded by a michelin starred chef, what sets this newbie apart is the customisation it offers to patrons. Inspired by the better burger trend, customers get to choose their type of bun, meat and cheese before being able to select from huge range of toppings and sauces. All meats are red tractor labelled, and vegetarians are catered for too. In a saturated burger market, this chain stands out.
Having started life in the US, where it has proved wildly popular, Made on Demand (MOD) Pizza arrived in the UK this year, backed by heavy hitter Sir Charles Dunstone. Carrying on the customisation trend, patrons are able to make their own pizzas starting with their choice of bases, followed by a choice of 34 toppings. The chain are hoping to prove equally popular in the UK, with plans for up to 20 outlets to be opened within the next year.
The first QSR to bring American style baking to the UK, like Magnolia Bakery in New York, Hummingbird has a loyal and devoted following. With 6 stores clustered around London, they are largely responsible for the re-surgent popularity of cupcakes, and American bakes in the capital and beyond.
Founded in 1998, Benugo makes the list because of their ingenuity. Beginning life with one outlet in London’s trendy Clerkenwell, they have been nimble in their approach to expansion, seeking out opportunities to expand via concessions in department stores, winning contracts to provide catering in museums and parks, whilst still expanding their high street footprint. Now approximately 60 outlets strong, they provide a model for QSRs keen to look outside the box for expansion opportunities.
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