The burger chain announced its unlikely vetting process for its potential franchisees - all applicants are required to go skydiving before signing the franchise agreement.
Founder and owner, Sean Carthew, said that while other franchisors looked for business credentials and financial wealth, he was more interested in franchisees that fit the ‘dangerously good’ brand model.
“We’re not your typical burger joint. We don’t pump out the same old tried and tested marketing material, and we certainly don’t want to morph into a staid corporate head office with a plethora of franchisee clones,” Carthew said.
“So to ensure that, our franchisee recruitment process involves potential franchisees having to prove their commitment to living the dangerously good brand.”
The burger chain said that it will have 20 stores open across South East Queensland by December 2016.
“We are on track for further growth and are looking for cool, like-minded people to join our franchise program “, Carthew said.
“We need franchisees who are motivated, think outside the box, and embrace the unconventional. Burger Urge prides itself on being different to all other Queensland burger restaurants and having franchisees who fit our brand culture helps us maintain that point of difference.”
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