Sunshine Kebabs opens store in Shanghai

After launching its first international store in South Korea in early 2009, Sunshine Kebabs had secured Master Franchisees in the United Kingdom and Turkey. Sunshine Kebabs first started trading in Bundaberg, QLD many years ago as a family business. For a sector in the market that tends to be highly fragmented and often owner operated, they have managed to carve out a niche brand with a network of nearly 40 stores in Australia. They have also attracted the interest of overseas investors, Murat Coskun, General Manager of Sunshine Kebabs comments "They meet the crew, try the product and see the stores and before you know it they share the passion."

While the product is great and highly differentiated to the standard kebab, with its recipe, bread, salads and the method of preparation and display all of a gourmet standard, there are other points of difference including their made to order ethos and their personal approach in the way they do business with a focus on the win/win/win (franchisor/franchisee/consumer) formula that has made them successful.

They have targeted China as having huge potential due it its culture of eating out and the emergence of other QSR chains over there. "Our projections are that Sunshine Kebabs Shanghai will outgrow our Australian business within 36 months. We went from 0-12 stores in 1 year in Korea, we strongly believe that Shanghai will not only match that growth rate but exceed it. We have the infrastructure, the team and most importantly the passion," comments Murat Coskun.

Do you know more about this story? Contact us anonymously through this link.

Tags: Sunshine Kebabs

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.