The Jolly Miller Cafe launches new store in Essendon
The brand recently opened a cafe on Mount Alexander Road in Essendon, Victoria.
“We simply couldn’t say no to a location like Essendon,” co-owner and operator Rimon Barbar said.
“And once we saw the building and the crowd, we knew the direction we should take – it’s hipper, more minimalist and all about using fresh, local ingredients where we can. It’s where we’re headed now; it’s nice to know your local really is local and cares about you.”
The new Essendon menu has been curated to include more brekkie options for locals, such as a unique take on avocado crush or the light honey saffron rice pudding.
The team have also tweaked their lunch menu to cater to more adventurous diners and now offer lunch options such as pork sliders in a brioche bun, served with apple, Spanish onion and cabbage slaw or the king prawn salad served with pancetta blue cheese and pear.
The Jolly Miller Cafe store also uses an exclusive custom roasted coffee blend, and Belgian hot chocolate is available for customers.
“We don’t operate like your run-of-the-mill franchise café chain,” said Simon Barbar.
“We like to tailor each of our openings to the community we’re moving into, it’s really important to us as a family-run business to pay attention to the little things. It can be as simple as tweaking the menu to use local produce or as complicated as changing the whole look of the café to fit in with the existing aesthetic of the street.”
The Jolly Miller Cafe Essendon is open now, 1057 Mt Alexander Road, Essendon, from Monday to Friday 6:00am – 5:00pm; Saturday and Sunday 7:00am – 5:00pm.
