NEWS

FRANCHISING | Staff Reporter, Australia
Published: 26 Aug 10
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Eagle Boys converts Encore Pizza stores

Eagle Boys converts Encore Pizza stores

Eagle Boys has added four individual Encore Pizza franchised stores to its first six in regional Victoria.

The four Encore Pizza stores, owned by new franchisees Chris Ashman and Peter Campbell, have converted to Eagle Boys stores and will take advantage of the company’s brand position, business systems and marketing support.

“Given the size, population and tastebuds of Victoria, it’s an obvious market for us. In 2008, we purchased Pizza Haven of which most stores are now rebranded as Eagle Boys. This allowed us to increase our presence in Adelaide and Sydney under the Eagle Boys banner. The addition of these Encore Pizza stores allows us to establish a greater foothold in Victoria,” said Eagle Boys CEO Todd Clayton.

He added, “While Eagle Boys has more than 320 stores across the country, these are mostly concentrated in Queensland, Western Australia, Adelaide and regional New South Wales. That means we still see enormous potential in markets such as Sydney, South Australia and Victoria.”

The Encore Pizza stores are located in Horsham, Ararat, Sunbury, and Colac.

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