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FRANCHISING | Staff Reporter, Australia
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Donut King set to enter Scandinavia

Retail Food Group will enter the market via the donut retailer, Donut King.

BC Food & Beverage AB, representing a firm of experienced Swedish businessmen, has secured the Master Franchise rights and plans on establishing its first Donut King outlet in the Uppsala region before Christmas 2017.

RFG international chief executive Mike Gilbert noted that Scandinavia had been identified as a key growth market for the Donut King Brand System, and the Company was pleased to be joining forces with a strong and experienced Master Franchise Partner.

“During the past three decades, Donut King has evolved into Australia’s largest specialty donut and coffee destination, treating over 20 million customers per year to its world-famous cinnamon donuts and wide range of speciality treats. Donut King has also built a loyal customer following amongst a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia,” he said.

According to him, the interest in sub-franchising within the region is strong, with the team fielding enquiries for new outlets, ahead of the first store even opening.

"RFG has been conscious to partner with robust Master Franchisees capable of applying sufficient resources, expertise and resolve to ensuring the successful entry of Donut King into new territories. BC Food & Beverage AB satisfies each of these pre-requisites and we have every confidence of the Brand’s success in Sweden under its stewardship.”

Photo credit: Craigieburn Central

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