Cold Rock opens 100th store at Sydney Olympic Park

The ice creamery plans to open 180 more outlets by 2014.

According to a release, Australia’s largest ice cream chain Cold Rock Ice Creamery has opened its 100th store at Sydney Olympic Park, with plans underway to almost triple its numbers over the next three years.

The brand, owned by Melbourne-based Franchised Food Company (FFCo), aims to rapidly grow by around 180 more outlets by the end of 2014 under the new ‘Express’ concept - smaller stores which operate as complementary outlets within high profile retail brands.

“Opening our 100th store is a milestone but this is just the beginning of an exciting new chapter for Cold Rock,” FFCo managing director Stan Gordon said.

“Our goal is to open around 120 Express stores and around 60 full stores in the next three years.

“With much of traditional retailing under immense pressure we are moving quickly to innovate and seize opportunities to expand our presence and believe this store within a store model will help our brand rapidly grow.”

Four Express stores have opened around Melbourne - one within a Video Ezy in Kew and three within Souvlaki Hut outlets in Keysborough, Corio and Hoppers Crossing. Seven more Express outlets are due to open in Victoria, Tasmania and Queensland this month.

Cold Rock began dual branding in early 2010, with a full Cold Rock/Pretzel World store in Hobart followed by Bendigo and most recently Hawthorn.

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Tags: Cold Rock Ice Creamery, Sydney Olympic Park, Stan Gordon