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FRANCHISING | Staff Reporter, Australia

The Coffee Guy's expansion places fifth for best practice and performance

The brand has been recognised in the annual 2017 topfranchise Awards.

Retail Food Group general manager for Mobile, George Angelis, said The Coffee Guy’s achievement offers validation that the franchise system boasts a successful growth plan and expansion strategy which remains a core focus for the network.

“We’ve been working towards bolstering The Coffee Guy’s network and growing the existing presence of the brand via aggressive expansion plans targeting select territories throughout Australia to proliferate market share,” he said.

“It is our intention to cement the brand’s position as one of the top two leading mobile franchise networks in the industry, alongside our counterpart Cafe2U, which maintains the premier position in Australia.”

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