Woofys, the hotdog chain on wheels
Mobile and on trend.
The upcoming trend this year are mobile food carts and Woofys, a Sydney-based pop up hotdog concept attempts to lead the trend.
The use of mobile carts was initially a testing ground for Woofys and their hotdogs but proved to be a hit to their customers.
"I was over my job in Advertising and wanted to open a hotdog shop. This was a bit tricky as I had very little capital to start this up and finding a shop in the right spot and for the right price proved frustrating," recounted Tom Gibson, owner of Woofys.
"So I thought I would test my product using hotdog carts, to see if it was even worth putting it to market. I bought 2 hotdog carts from China, painted them up and now we are a food cart/catering company."
Woofys concept is based on the Australian tradition of throwing a sausage on the barbecue but with a gourmet twist. "Woofys is what most Aussie kids remember on a summers evening, sizzling sausages on the BBQ smothered in tomato sauce in sliced white bread," described Gibson.
"We have create the Aussie Sausage Sizzle version of a hotdog and brought it from the backyard to the streets of Sydney."
Some 'dogs' that the brand serves up includes 'The Corker,' made with creamy coleslaw, beetroot relish, fried onions and cheddar cheese, on top of our custom made Grass Fed Angus Beef sausages from Argyle Meats and all wrapped up in a soft, buttery bun baked by Bronte Bakery;
'The Boss,' which is New York-inspired, laden with pickles, kraut, fried onions, ketchup and mustard; 'Nacho Dog,' smashed guacamole, sour cream, cheese and crunchy corn chips on top; and 'The Puppy,' your old-school sausage sizzle with tomato sauce and cheese.
Currently, Woofys has been very successful in catering events and parties, some of their clients include MTV, Red Bull, Channel V, Qantas, and Rolling Stones, among others.
Using a mobile food cart has a lot of advantage, noted Gibson, allowing the brand to cater to groups big and small. In addition, its target market is extremely broad, all ages, both sexes, all demographics, because according to the founder: "who doesn't like a sausage sizzle?!"
"A food cart for me was a great way to test my product, which helped me realize that my offering was on-the-go," adding, "we are all about speed at Woofys, our systems allow us to work in minimal space and pump out at much food as possible, so we don't need the space of a bricks and mortar."
With their present success, Gibson revealed that the brand is planning to franchise and are slowly putting systems together to make it happen this year. Their first stop after Sydney? Melbourne.
"People love it because they can wait in a line for 2 minutes, check their Instagram and be served in 15 seconds and gone, there's no mucking around, no big decisions, they just leave with a sizzling bun of goodness every time"
