In Focus
FRANCHISING | Staff Reporter, Australia
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Piccolo Me: a young innovative café brand

Not your ordinary coffee shop.

Founded by brothers Charlie and Roy Hachem just over two years ago, Piccolo Me has now over 6 shops located across Sydney’s Central Business District and a flagship store in North Ryde.

The chain is popularly known for introducing a secret Instagram menu drink that combines Nutella and Nerds candy which landed them international media attention. However, Charlie points out that the unique thing about the brand is it's culture.

Charlie told QSR Media that the success of the brand and the following it has gained can be attributed to him and his brother's entrepreneurial spirit, driven nature and young flair. He noted that they are always looking for what is currently missing in Australia’s coffee culture and is constant effort to bring this to life in a "fastidious fashion" compared to more established coffee houses.

"Piccolo Me’s motto is to work hard, keep learning and to push those boundaries, which is what we believe is the key to being on the top in this socially active world. At Piccolo Me, its all about the experience," he said.

MORE THAN JUST COFFEE

Piccolo Me is serious about being a café. Charlie noted that its fair trade organic coffee is roasted locally, its bread always fresh and its produce sourced locally.

However, he added that with the fast paced environment in which we live, Piccolo Me is always branching out and collaborating with other brands aligned with the business. Charlie shared that currently in progress is a range of body care products (Piccolo Me body scrub) and coffee capsules with the aim to share the Piccolo Me experience with their customers at home with friends and family.

"We are constantly evolving and changing up our menu and specialty products. The best place to get these updates is on [our] instagram page with almost daily updates of new products, sneak peeks of what’s coming up and behind the scenes of the brand."

Charlie told QSR Media, "Piccolo Me has just been asked to feature at Taste of Sydney which [we're] very excited about and the brand has been getting a huge amount of media attention for its creations, most recently that have been featured in the Huffington Post & on the feeds of major food bloggers – so watch this space, there’s a lot more to come."

GROWING BIGGER

According to Charlie, Piccolo Me is poised for exponential growth in 2015 with over 5 new shops due to open, with one existing on campus at Macquarie University and one due to open at another major western Sydney university.

"It’s clear there is a strong demand and following for the brand particularly from its generation Y customers. The plan is to do more Piccolo Me Pop up and collaborations with other young entrepreneurs who share our same vision," he said.

The chain also has a goal of opening up in Queensland by the end of the year. However, Charlie noted that at the moment the brand has no plans for international expansion but will definitely be on the cards for the future.

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