Find out more about The Grazery, the new brand that aims to inspire better health through food
The mission: To empower a social movement across the globe for better physical and mental health through food.
QSR Media talked to the people at The Grazery to get the idea behind the brand, how it differs from the competition, and what the brand plans for its future.
The Grazery has locations in Mentone and South Yarra, Victoria, and it commits to serving fresh, preservative free, "healthy food fast". With its plate options customers will be able to select one protein, one staple and a healthy serving of fresh salad. For those who need to eat healthy food on the run, the brand also has options for wraps for a quick alternative.
QSR Media: Can you tell us more about The Grazery?
The Grazery: The Grazery is a new healthy fast food restaurant that is committed to empowering a social movement to better physical and mental health through food. Our vision is to ensure Australia is the healthiest nation in the world by 2025.
What differentiates your brand in the market?
The Grazery: We make fresh balanced meals and wraps in under four mins, that are 100% gluten free and we have a huge selections of vegan options. For our main dishes, we have five different types of protein and this is the first step for building a healthy meal. Choices are: Lean grilled Beef, Grilled Chickenstrips, slow cooked Lamb, grilled Salmon or The Grazery's Vegan Patty.
We also believe that every meal needs a staple, whether you are following a paleo diet, zone diet, 5:2, veganism or gf, we have an option for you. Your choices are: Brown Rice, root vegetable Mash, roasted Vegetables or maybe on some sweet potato Wedges. For all of you that follow a no carb diet we are more than happy to substitute your staple for a bit more salad.
To finish your meal off, we have our selections of salads, We have lots of options for all of your diet requirements, Choose to add dressing or some extras like cheese, chilli, nuts, and lots more. All items on our menu are available to take home separately for all those time you just need something to add to your meal.
QSR Media: How are your customers reacting?
The Grazery: Our customers are loving the clean and fresh food that sets us apart from the other players in the QSR industry.
What can you say are the challenges you are currently facing in the industry? Opportunities?
The Grazery: Currently the challenges within the industry that we are face are the competitive price points that are hard to compete with when making fresh healthy food.
QSR Media: Any big plans you have before the year ends?
The Grazery: Before the end of the year we are looking at upgrading our South Yarra store to a bigger store after our pop up location closes down.
QSR Media: What would you like to tell the market about the direction of your brand?
The Grazery: The Grazery is looking to open up more stores allowing us to service more customers, helping them achieve there goals of eating healthier.
