In Focus
FRANCHISING | Staff Reporter, Australia
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Find out all about Salty Rooster's 'Salty Promise' and the burger chain's vision for the future

QSR Media got a chance to talk with Jim Sagiotis, founder of Salty Rooster, to talk about the chicken burger chain, its commitment to its "Salty Promise", and his vision for its future.

Jim Sagiotis founded the first Salty Rooster store in Narrabeen in 2005. With a vision to bring its food worldwide, the second Salty Rooster store opened in Manly in 2008 and more followed suit. The brand maintains the ‘Salty Promise’, a commitment to the quality and freshness of its food, delivered in a relaxed, friendly and energetic environment.

Salty Rooster offers chicken burgers inspired by flavours from all around the world, as well as salads, wraps, breakfast, dessert, and coffee.

QSR Media: Can You Tell us more about your brand?

We are a fast food chain that focusses on delivering a quality burgers each and every time. Our brand is synonymous with high end burgers that encompass a multitude of flavours for all Australians.

QSR Media: What’s your philosophy behind your brands menu?

Our philosophy is simple – To represent diversity by offering quality burger flavours from around the world.

QSR Media: What have you observed with the demand of consumers today?

That you don’t get a second chance to make a first impression. We endeavour to deliver the finest chicken burgers every time to both the first time and repeat customer.

QSR Media: What are the challenges facing the industry? Opportunities?

An abundance of choice where highlighting your point of difference can be difficult at times. With that however, there are opportunities that include expansion (domestic and global), additions to menu and cross promotional opportunities with local sporting teams, associations and clubs.

QSR Media: What would you like to tell the market about the direction of your brand?

That we will stick to producing the best burgers day in, day out with the occasional attempt to introduce something that fits within our product mix.

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