Acktiv Brands introduces an exciting new QSR chain

Acktiv Brands, developers of the popular Bucking Bull franchise have recently introduced an exciting new franchised brand to launch on the Australian Market, Se7en Gourmet Takeaway. QSR Media sat down with Karina Steele, Marketing Manager Aktiv Brands and Rob Sawkins, General Manager se7en, to find out more:

Describe your business, what products/ services do you provide?
se7en Gourmet Takeaway is a re-invigoration of the classic Aussie Takeaway Shop - with a whole lot more style, sophistication, variety and value. We’re all about innovation, high-end delicious Gourmet Takeaway meals and cheeky fun.

The Australian born franchise currently has 2 stores located in South East Brisbane, with plans for more to open in key retail destinations across the country.

The se7en brand encompasses a passion for many things including the environment, nutrition, rewards for loyal customers and creating and maintaining a positive work environment.

se7en’s all day menu consists of a delicious array of dine-in or take away meals including freshly made salads, gourmet burgers and grills, seafood, hot breakfasts, coffee, desserts and our famous seasoned chips and wedges.

When did you open your business?
se7en at Calamvale Central opened Thursday 6th May, with the Capalaba Central store opening early June.

Where do you see your business in the future?
se7en has being carefully designed to ensure it can thrive in a broad range of locations from food courts to outdoor dining precincts to stand alone locations on a coastal esplanade or the main street of a country town. We are looking for steady growth here in Queensland and interstate. Franchise enquiries are welcome through our website.

What are you most passionate about in business?
We are passionate about delivering on the promise. Our corporate team goes to great lengths to ensure that we carefully balance store design, menu design, brand personality, service quality and operational efficiency to make delivering on the promise a constant.

If we get these aspects right we can maintain a true perception of value for money and a truly loyal customer base. And that’s exciting.

What sets your business apart from anyone else?
In a word "innovation!”

From the stunning use of digital menu screens to our cheeky loyalty rewards club named Friends with Benefits. At se7en we have fun breaking new ground in everything we do.

Our commitment to the environment is possibly what we are most proud of. The use of energy efficient building materials and eco-friendly cutlery and napkins is just the tip of the iceberg.

Our Friends with Benefits loyalty club members receive a 10% discount se7en days a week. Each time their card is scanned in store they are automatically entered into the monthly prize draw. The unique monthly prizes consist of Carbon Credits purchased on behalf of the se7en winners. These carbon credits are purchased from forestry and greenhouse gas schemes around Australia and offset the equivalent of 1 tonne of carbon emissions. All the winners receive a personalised certificate detailing the reduction of their carbon footprint and the major prize winner also has their loyalty card loaded with $77 to spend in store.

If it’s not these innovations that have started a cult-like following for the se7en brand then perhaps it’s the chips.

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