New emma data shows takeaways down 5% Year on Year
Ipsos’ Enhanced Media Metrics Australia (emma) study shows the biggest loser in the last year has been the trusty takeaways.
Takeaways from restaurants and fast food / quick service restaurants are both down 5%+ year on year according to the latest emma data (December 2012-November 2013 vs. December 2013-November 2014). There are certainly some challenges for the QSR sector as a whole with in-restaurant patronage down by 3.69% YOY too.
This could be evidence of consumers tightening their belts in more uncertain economic times, or just a preference to cook at home rather than hitting the drive thru or waiting for the delivery to arrive. The supermarkets are also diversifying their range, offering a wider choice in ready meals and opening stores with sushi bars and fresh pizzas in some locations.
The big winner of the 12 months to November 2014 looks to be the license restaurant sector, and might explain why KFC are looking to gain a liquor licence for their new Church Street, Parramatta restaurant and following in the footsteps of the likes of Mad Mex, Nando's, Guzman y Gomez and Grill'd who already offer beers as part of their menu.
More information on emma available at emma.com.au or [email protected]
