emma reports that Guzman Y Gomez is leading in the competitive Mexican market.
Ipsos’ Enhanced Media Metrics Australia (emma) study shows that Guzman Y Gomez is still the most popular Mexican brand in the category, with an estimated annual customer based of just over 300,000.
The Mexican market is extremely competitive with some very strong players; both Max Mex and Salsa Fresh Mex Grill are neck and neck with Zambrero not far behind. Taco Bill is exclusively based in Victoria (plus Albury, NSW) so their footprint is affected accordingly.
Mexican casual dining has boomed in the last 5 years and we have seen pub bistros and independents join in the taco craze as well as food trucks in metros as well as at events and festivals.
4.6% of all QSR past month consumers are now from one of these 5 brands and over time we can track this change in emma as well as at a brand level for each within this exciting space.
More information on emma available at emma.com.au.
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