It is a new quick service model that allows customers to grab Hog’s favourites on the go.
Hog’s Australia’s Steakhouse has announced the launching of its new generation of restaurant, Hog’s Express, in the heart of Brisbane’s CBD in the Myer Centre.
After 28 years of trade with full-service restaurants, CEO Ross Worth said the time was right to introduce a quick service model that allows customers to grab Hog’s favourites on the go. “We know that consumers are increasingly busy and looking for quick, accessible and inexpensive food options so we’re incredibly excited about the future of this model, and the versatility it affords us to pop up anywhere from shopping centres and petrol stations, to airports and cinemas."
“There are a massive number of opportunities in this space and we have a world-class offering, so the Express model could easily overtake our restaurant portfolio in numbers. We invested heavily in research and development to ensure we were delivering a premier product, from the store design and atmosphere, to the menu which incorporates both old favourites and new flavours, down to the technology we’re utilising,” said Worth.
The Express menu features unique options such as the burger selection which includes Mac & Cheese, Pork Belly, Southern Chicken, Calamari & Whiting, Tex-Mex and Crispy Vegetarian. Also on the menu is a selection of sliders on Pretzel Rolls, ribs and wings, as well as salads and a special menu for kids. Hog’s Squad members will be rewarded with 15% off on burgers at all Express locations.
The model features fully interactive customer ordering system via iPad, as well as offering power and charging devices storewide for customers who choose to dine in.
The first Hog’s Express store is in the hands of general manager Geoff Hargreaves who has experience across all areas of the business having previously worked as National Development Manager for Hog’s from 2004-2005 and as a Hog’s franchise owner / manager from 2005-2011.
Worth said Hargreaves will be responsible for driving the new Express concept, along with experienced Hog’s franchisee, and pioneer of the Hog’s Food Truck concept in WA, Glenn Sell.
Hog’s Express is located at Level E (Food Court), The Myer Centre.
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