The move mimics some of the changes McDonald’s has made to its menu.
According to news.com.au, the brand is launching an attack on the Australian success of McDonald’s, with “mini” versions of seven menu items, including burritos, nachos, enchiladas, salads and fries.
Over the coming weeks, a breakfast menu, additional Drive Thru venues, a plant-based menu, espresso coffee, and a kids’ menu will be available in-store.
The minis range was introduced for its millennial consumer base who are increasingly health conscious and unlikely to regularly eat a whole burrito for lunch.
“People aged 18-35 aren’t eating at traditional fast food restaurants anymore,” GYG’s CEO said.
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