News
FOOD SERVICES | Staff Reporter, Australia
view(s)

Guzman Y Gomez to revamp menu, launch more Drive Thru venues

The move mimics some of the changes McDonald’s has made to its menu.

According to news.com.au, the brand is launching an attack on the Australian success of McDonald’s, with “mini” versions of seven menu items, including burritos, nachos, enchiladas, salads and fries.

Over the coming weeks, a breakfast menu, additional Drive Thru venues, a plant-based menu, espresso coffee, and a kids’ menu will be available in-store.

The minis range was introduced for its millennial consumer base who are increasingly health conscious and unlikely to regularly eat a whole burrito for lunch.

“People aged 18-35 aren’t eating at traditional fast food restaurants anymore,” GYG’s CEO said.
 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.