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FOOD SERVICES | Staff Reporter, Australia
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Grill’d winning the customer service battle and a few more

An Emma survey.

In January, Emma found Grill’d to be the most trustworthy QSR brand. As it turns out Grill’d also wins the competition for the friendliest staff. In the emma survey respondents can pick from 18 statements as to which apply best to a QSR brand. For the response Has friendly staff Grill’d was ranked first with a score of 43.8%, Subway came in second at 34.9% and McDonalds third with 31.7%.

The positive customer perceptions of Grill’d don’t appear to be a fluke, they also came out ahead for the statements Offers good quality food, Has personality & character and came in 2nd for Offers a healthy alternative, Offers a wide range of menu choices (slim lead to Subway) and third for The menu is easy to order from. "All these attributes must have the competition looking over their shoulders but there are a few areas where the bigger brands come out in front such as offers good promotions but tactically these are few areas that Grill’d can work on to further increase the brand value and advocacy as they’ve already got consumers onside," the survey noted.

For information as to how the all the QSR brands rank against the statements enquire at emma.com.au or ben.coulston@emma.com.au

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