MORE NEWSPublished: 09 Jun 10
1308 views
Souvlakihut opens Australia’s first drive-through souvlakiLocated at Lynbrook Village Shopping Centre, the store will service the high density traffic flow from Melbourne to Gippsland and East Victoria via the South Gippsland Highway. Souvlakihut has opened the country's first drive-through souvlaki store to extend its core business offering and support growth in new target markets. "Consumers are time poor and a drive-through offers additional ease and convenience for customers on the go," said Bill Fotiadis, co-founder and Managing Director for Souvlakihut. "It's an effective business extension for high flow traffic roads and will appeal to the ‘spontaneous’ customer, who isn't necessarily looking for food but will if presented with a quick and convenient choice." "This is an exciting step in our business growth as we become a key player in a competitive QSR market," added Bill. Souvlakihut Lynbrook is operated by a local husband and wife team and has created 25 jobs in the area. The 220-square metre store officially opened its doors to the public last week, also offering takeaway, pick up, and dine in options for up to 50 customers. Bill Fotiadis and his brother John will evaluate the drive-through concept at Lynbrook before rolling it out to other stores, ensuring that customer feedback is taken into account. John Fotiadis added: "It's the dawn of a new era for us here at Souvlakihut. Not only are we reaching our growth targets but we're also introducing new concepts into our business strategy. Once we’ve fine-tuned our drive-through option, we'll be looking to convert at least six more stores by the end of the year." Do you know more about this story? Contact us anonymously through this link. Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us. |