Zambrero hits 20 million mark in donated meals

Through its global Plate 4 Plate initiative, Zambrero has helped over 57 countries.

Zambrero’s Plate 4 Plate initiative sees that for every burrito or bowl purchased at any of the 178 restaurants across Australia and abroad, a meal is donated to someone in need in the developing world. Similarly, for every product purchased from Zambrero’s retail range, a meal is donated to someone in an underprivileged Australian community.

Zambrero founder, entrepreneur Sam Prince, said, “Plate 4 Plate is Zambrero’s reason for being. Not only do we want to ensure we provide a great offering for our customers - we believe that we have a responsibility to help those who are less fortunate than ourselves. Anyone can make a contribution simply by enjoying our healthy Mexican food. We shouldn’t underestimate how this can have an incredible impact on someone else in the world."

“20 million is a momentous milestone, and we are so thankful to all our customers and employees that we know have, and will continue to have an impact on so many lives but we urge people to join us in our movement – imagine what one billion meals could achieve,” he added.

Meals for those in need are donated via Zambrero’s distribution partners Rise Against Hunger (formerly known as Stop Hunger Now) and Foodbank, both hunger relief agencies.
Rise Against Hunger packs and distributes food to countries where many do not have access to adequate nutrition, primarily through school feeding programs. Meals consist of rice, soy, dehydrated vegetables, and a fortified vitamin/mineral mix specially designed to supplement the diet of malnourished individuals.

In-restaurant celebrations are occurring across the country to mark 20 million meals donated, with Zambrero running a national Instagram competition to win 1 of 5 prizes of free burritos for a year.