In celebration of World Wish Day 2016, the Australian-owned bakery café brand announced a partnership with children’s charity, Make-A-Wish Australia.
For over 30 years, Make-A-Wish has worked to make the cherished wishes of over 8,000 children and teenagers battling life-threatening medical conditions come true. Muffin Break will be joining the Wish Force, working collaboratively with Make-A-Wish to grant more and more wishes each year.
Gemma Fitzsimons, Muffin Break Marketing Manager, said, “We recognise the important role business partners play in helping Make-A-Wish in its mission. With a network of almost 220 franchise teams across the nation we hope to bolster the efforts of Make-A-Wish as part of a commitment to positively contribute to local communities and to kids around Australia.”
"Make-A-Wish was a natural choice, sharing in our mission to create extraordinary experiences for those we serve. We’re excited to continue to support kids around Australia through our partnership, and we’re honoured to be able to help Make-A-Wish bring hope, strength and joy to very sick kids at a time they need it most, and to do our part to make sure more wishes are granted.”
Kye Gillies, Head of Business Partnerships at Make-A-Wish said, “As an organisation funded solely by donations, the incredible support of our business partners is vital to our success. Our alignment with Muffin Break is particularly special due to its strong focus on family and community.”
Fitzsimons said, “At Muffin Break we have a strong community that responds generously each year to the range of fundraising activities. Our donations can have an impact on the lives of these children and teenagers battling life-threatening illnesses.”
Funds will be raised via on-counter donation collection boxes within its network of almost 220 franchise stores throughout Australia, while all funds donated to Make-A-Wish Australia solely benefit the charity’s cause and the children they work with.
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