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CO-WRITTEN / PARTNER | Staff Reporter, Australia
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Ordering Online and Mobile: Know Your Customer

According to an Ipsos’ Enhanced Media Metrics Australia (emma) study, there is a vast difference in the attitude of male and female customers when ordering in the mobile space.

The survey showed that more females order food with the intention of caring for other people, while males typically eat food to fill themselves up. Women are also more likely to think of food as a sort of comfort, and while men also think of comfort, they also see food as a chance to experience new tastes, cuisines and sensations.

Other popular reasons why women eat food are because they are passionate about it, and it presents an opportunity to share with other people. Men consider food to be a passion as well, and hold it as a reason for ordering.

The emma survey exposes different QSR spending habits and attitudes for various age groups, those with heavy consumption of social media, when it’s best to target them and how the marketing platforms available work together.

More information on emma available at emma.com.au or ben.coulston@ipsos.com.

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