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CO-WRITTEN / PARTNER | Staff Reporter, Australia
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Do your consumers' schedules affect their choice of QSR brand?

An Ipsos study tries to find out if the time consumers commit to work and leisure influences their choice of QSR.

Whether it’s a matter of convenience, a social occasion, flavour preference or perhaps a limited ability in the kitchen, there is no shortage of reasons why people choose to eat fast food.

In this report, we have profiled the people who have recently eaten at Australia’s most popular Quick Service Restaurants (QSR’s) with the intention to determine if the time they commit to work and leisure influences their choice in QSR.

Each restaurant includes respondents who have Any Usage in the Last 4 Weeks and is not exclusive.

There is minimal variation when it comes to the number of hours patrons work, however, we do see an interesting output for chicken restaurants Nandos and Oporto both in terms of Travel distance to work and average minutes spent on the commute.

Even though those who eat at Nandos and Oportos spend more time at work and travel a greater distance to get there, they are participating in exercise and taking steps to stay healthy. In the last month, 84% of Oporto’s patrons have participated in some form of exercise while Nandos has the smallest proportion (53%) of patrons who are concerned about their weight.

For information about the research work done by Ipsos please contact leo.hronsky@ipsos.com

 

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